Two Steps to Being the Top Google Search Result

A headline like that is sure to draw traffic, right? I do actually list two steps to being the top Google search result below, but will then emphasize how what a blogger really wants is not a high click-through rate for a single post but a vibrant community of readers who keep coming back. But you …

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5 Questions to Ask Before You Blog

Today I'm giving you a sneak peek at some of the curriculum of "Writing Compelling Blog Posts," a six-week workshop I'm leading at The Writer's Center in Bethesda, Maryland, starting next Tuesday, April 17th. Unlike most classes on blogging, we won't be discussing SEO optimization or social-media promotion. The course is, instead, a true writing …

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