Internet Companies Don’t Serve Us; They Sell Us

Repeat after me: We are not Facebook's customers; we are their product. This sentence has been in my head ever since first noticing the kerfuffle surrounding Facebook in the wake of the publication of an article documenting how--prepare to be shocked--the company conducted experiments on how they presented our news feeds to see if they …

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Two Steps to Being the Top Google Search Result

A headline like that is sure to draw traffic, right? I do actually list two steps to being the top Google search result below, but will then emphasize how what a blogger really wants is not a high click-through rate for a single post but a vibrant community of readers who keep coming back. But you …

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