MFA Nugget: How Much is Too Much?

BOSTON -- In his book Blink, Malcolm Gladwell cites a scientific study that sought to determine if consumers equate more with better. They set up displays of various jams in a supermarket that customers could sample. When there were only six selections, a lot of people stopped. When there were two dozen, nearly everyone kept …

Continue reading MFA Nugget: How Much is Too Much?