In my day job I sell people on the merits of my employer; that is what we do in public relations. One of the things I like about PR is that I'm promoting work that is not mine and people who are not me. That is much harder to do when the product is my …
Tag: author platform
Road to Publication: Questions to Ask Before Building an Artist Website
I've owned a personalized domain name (patrick-ross.com) for about fifteen years, but have done little with it during that time. For the past four years I have focused on this free WordPress site instead. But with Committed: A Memoir of the Artist's Road publishing this October, I knew it was time to do something with …
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Do Authors Need Two Facebook Pages?
It should come as no surprise that since signing a publishing contract for Committed: A Memoir of the Artist's Road, my mind has turned to marketing. It also isn't a secret to longtime readers of this blog that while I find Twitter somewhat intuitive, the secrets of Facebook elude me. So I'm pleased to have …
The Artist's Road 